The Product Strategy Playbook.

Who is this playbook for?

• A product manager, product leader, founder, CEO, or senior leader responsible for deciding whether to launch a new product
• Responsible for developing the strategy to launch the product, or a key stakeholder providing input
• You want the questions and factors the top 1% of product leaders consider when launching a new product

By the end, you will

• Apply the Product Strategy Framework to new launches, and diagnose why past launches failed or succeeded
• Understand the strengths and weaknesses of your product strategy
• Drive greater alignment and shared understanding about your strategy
• Have a common language among your product teams for vision and strategy

1. Why use the Product Strategy Playbook?
2. About the Product Strategy Framework
3. Pillar One: The Customer
4. Pillar Two: The Product
5. Pillar Three: The Company
6. Pillar Four: The Competition
7. Real-life example: Kijiji Autos mobile app
8. Assessing your results
9. Entering the market
10. The death of the MVP
11. Putting it into practice
12. About the author
13. About Product Faculty