Introduction to Product Strategy
Chapter 1 Why use the Product Strategy Playbook?
Chapter 2 About the Product Strategy Framework
Chapter 3 Pillar One — The Customer
Chapter 4 Pillar Two — The Product
Chapter 5 Pillar Three — The Company
Chapter 6 Pillar Four — The Competition
Chapter 7 Real-life Example: Kijiji Autos Mobile App
Chapter 8 Assessing your Results
Chapter 9 Entering the Market
Chapter 10 The Death of the MVP
Chapter 11 Putting it into Practice
About Product Faculty
Moe Ali
Founder & CEO, Product Faculty
Moharyar (Moe) is the Founder and CEO of Product Faculty, North America's most Advanced Product Management Training institute. Over the last 8 years, Moe has trained and mentored over 1,000 PM’s at the world's best companies including Google, Facebook, Amazon and Shopify to name a few. As a Product Leader, Moe has consulted both B2B and B2C companies including Apple, IBM, Loblaw Digital, McKinsey & Company, among others. Prior to this, Moe worked at Loblaw Digital, Canada's largest grocery retailer, where he launched and grew sales of the Online Grocery product from $40M to $160M (300% growth). To receive daily product insights, follow Moe at: https://www.linkedin.com/in/productfaculty
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