Product Strategy Playbook

About the Author

A step-by-step guide for Product Leaders wanting to create a winning product strategy.

Introduction to Product Strategy

Chapter 1 Why use the Product Strategy Playbook?

Chapter 2 About the Product Strategy Framework

Chapter 3 Pillar One — The Customer

Chapter 4 Pillar Two — The Product

Chapter 5 Pillar Three — The Company

Chapter 6 Pillar Four — The Competition

Chapter 7 Real-life Example: Kijiji Autos Mobile App

Chapter 8 Assessing your Results

Chapter 9 Entering the Market

Chapter 10 The Death of the MVP

Chapter 11 Putting it into Practice

About Product Faculty

Moe Ali

Founder & CEO, Product Faculty

Moharyar (Moe) is the Founder and CEO of Product Faculty, North America's most Advanced Product Management Training institute. Over the last 8 years, Moe has trained and mentored over 1,000 PM’s at the world's best companies including Google, Facebook, Amazon and Shopify to name a few. As a Product Leader, Moe has consulted both B2B and B2C companies including Apple, IBM, Loblaw Digital, McKinsey & Company, among others. Prior to this, Moe worked at Loblaw Digital, Canada's largest grocery retailer, where he launched and grew sales of the Online Grocery product from $40M to $160M (300% growth). To receive daily product insights, follow Moe at: https://www.linkedin.com/in/productfaculty

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