Product managers put in a ton of hard work to build products that solve real customer problems, but many of them fail because customers never even noticed them.
As logical as we think we are, studies have shown that humans make decisions emotionally and justify them logically. It's critical for product managers, especially those in a growth role, to deeply understand user psychology and how users make decisions.
Product Faculty's Decision Scale Framework simplifies and breaks down the levers product managers can use to ethically get their message across, increase adoption, and grow faster.