Introduction to Product Strategy
Chapter 1 Why use the Product Strategy Playbook?
Chapter 2 About the Product Strategy Framework
Chapter 3 Pillar One — The Customer
Chapter 4 Pillar Two — The Product
Chapter 5 Pillar Three — The Company
Chapter 6 Pillar Four — The Competition
Chapter 7 Real-life Example: Kijiji Autos Mobile App
Chapter 8 Assessing your Results
Chapter 9 Entering the Market
Chapter 10 The Death of the MVP
Chapter 11 Putting it into Practice
About the Author
About Product Faculty
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The next Pillar in the framework is the Company Pillar. There are 3 elements within the Company Pillar that you must evaluate:
Technical Feasibility
Overview
The focus of this element is to evaluate your ability to build the product with available resources.
Why is this important?
An assessment of the technical feasibility is critical to the success of the project. If you don’t have what it takes to build the product, it will be a sure failure.
Go-to-Market (GTM) Viability
The focus of this element is to evaluate your ability to market and sell the product.
“Build it and they will come” is a misnomer. Go-to-market motions are critical to the success of your product; even more so, if your product is in a space with a lot of competitors.
Supplier Power
The focus of this element is to evaluate the amount of power your suppliers have.
This will help you determine your level of reliance on your supplier.
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