Product Strategy Playbook

Putting it into Practice

A step-by-step guide for Product Leaders wanting to create a winning product strategy.

Introduction to Product Strategy

Chapter 1 Why use the Product Strategy Playbook?

Chapter 2 About the Product Strategy Framework

Chapter 3 Pillar One — The Customer

Chapter 4 Pillar Two — The Product

Chapter 5 Pillar Three — The Company

Chapter 6 Pillar Four — The Competition

Chapter 7 Real-life Example: Kijiji Autos Mobile App

Chapter 8 Assessing your Results

Chapter 9 Entering the Market

Chapter 10 The Death of the MVP

Chapter 11 Putting it into Practice

About the Author

About Product Faculty

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