Introduction to Product Strategy
Chapter 1 Why use the Product Strategy Playbook?
Chapter 2 About the Product Strategy Framework
Chapter 3 Pillar One — The Customer
Chapter 4 Pillar Two — The Product
Chapter 5 Pillar Three — The Company
Chapter 6 Pillar Four — The Competition
Chapter 7 Real-life Example: Kijiji Autos Mobile App
Chapter 8 Assessing your Results
Chapter 9 Entering the Market
Chapter 10 The Death of the MVP
Chapter 11 Putting it into Practice
About the Author
About Product Faculty
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The final Pillar in the framework is the Competition Pillar. There are 3 elements within the Competition Pillar that you must evaluate:
Competitive Rivalry
Overview
The focus of this element is to evaluate the number and size of your competitors.
Why is this important?
The more competition you have, the harder it will be for you to acquire customers. If you’re in a very competitive market, it’s very important for you to have clear differentiation through a focus on market positioning.
Barriers to Entry
The focus of this element is to evaluate how easy it is for your competitors to enter the market.
Barriers to entry can give you an initial advantage. If the barriers to entry are high, it’ll be difficult for competitors to enter your market; therefore, you can launch with a ‘more imperfect’ product.
Brand Power
The focus of this element is to evaluate your level of brand awareness.
In the long-run, investments in brand can give you a significant strategic advantage because it lowers the cost of acquiring new customers (CAC).
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