Introduction to Product Strategy
Chapter 1 Why use the Product Strategy Playbook?
Chapter 2 About the Product Strategy Framework
Chapter 3 Pillar One — The Customer
Chapter 4 Pillar Two — The Product
Chapter 5 Pillar Three — The Company
Chapter 6 Pillar Four — The Competition
Chapter 7 Real-life Example: Kijiji Autos Mobile App
Chapter 8 Assessing your Results
Chapter 9 Entering the Market
Chapter 10 The Death of the MVP
Chapter 11 Putting it into Practice
About the Author
About Product Faculty
Want to download the PDF version?
The next Pillar in the framework is the Product Pillar. There are 3 elements within the Product Pillar that you must evaluate:
Unfair Advantage
Overview
The focus of this element is to evaluate the depth of your domain expertise, experience and/or connections and how well they serve you in building the product.
Why is this important?
If you have little to no expertise, experience and/or connections, you have no significant advantage over your competitors.
Reach
This element evaluates the strength of your reach across various distribution channels.
It doesn’t matter how good your product is if no one knows about it. Although you could build up reach from scratch, it requires time and effort. You need to factor in this time and effort to get a sense of how quickly you can grow your product.
Replicability
This element evaluates your competitor’s ability and likelihood of copying your Product’s feature set.
Anyone of the tech giants has the capability to enter almost any field and replicate almost any feature set they choose. However, unless it fits in with their current roadmap, it's unlikely that they will do so. This element asks you to consider the ability and likelihood that your competitors would/could replicate your feature set.
Previous Chapter
Get a copy of this playbook in PDF format.
Prefer to keep this playbook handy for future reference, save it to your desktop, or read it offline? Enter your email and get a copy.
Product Faculty © 2021