On demandPM

Advanced Product Management

The complete Crystal Training program: 8 modules taught by executives from Google, YouTube, and Coinbase. The one on-demand program in the Fellowship.

Next cohortStart anytime

Length8 modules

Live instructionOn demand

Rating10 years of alumni

Become a Fellow · $5,000/yr See the cohort calendar

8connected disciplines

5executive instructors

10 yearsof alumni

Day oneFellowship access

Why this matters now

Eight modules, on your schedule.

The strongest product leaders do more than ship faster. They connect strategy, discovery, execution, growth, technology, and organizational alignment into one coherent system.

That foundation matters even more now. When AI can produce roadmaps, prototypes, and analysis in minutes, weak assumptions compound faster too. Advanced Product Management gives you a durable way to choose, sequence, test, launch, and lead—so speed creates leverage instead of noise.

Use the program before your first live AI cohort, revisit a module when a real challenge appears, or move through all eight in sequence. The goal is not more product vocabulary. It is better decisions at every layer of the work.

What you'll learn

Everything this certification puts in your hands.

Strategize

Turn customer, market, and company insight into a clear direction—and make the choices that give it teeth.

Devise

Translate strategy into priorities, bets, and sequencing that teams can understand and act on.

Schematize

Frame the right problem, expose assumptions, and shape product concepts before expensive commitments.

Actualize

Lead cross-functional execution while protecting intent, momentum, and product quality.

Optimize

Build measurement and learning loops that separate genuine progress from activity and vanity metrics.

Magnetize

Connect positioning, adoption, and growth so the right product reaches—and keeps—the right users.

Technologize

Develop enough technical fluency to make sharper trade-offs and partner credibly with engineering.

Harmonize

Align stakeholders, incentives, and teams around the decisions that matter most.

The capstone

Know which lens to use—and when.

The value is not eight isolated lessons. It is the ability to move between them as a real product challenge changes.

Bring the frameworks into your live Fellowship cohorts as pre-work—or return to the exact module your current product challenge demands.

DirectionStrategy + choices

DefinitionProblems + bets

DeliveryExecution + learning

LeadershipGrowth + alignment

Curriculum

Week by week.

Module 1Strategize+

Diagnose the market, customer, and company context
Define a product direction and strategic choices
Make trade-offs explicit enough to guide teams

Apply it: a concise product strategy narrative.

Module 2Devise+

Turn strategy into a portfolio of product bets
Prioritize with evidence, constraints, and risk
Sequence work without turning the roadmap into a promise list

Apply it: a decision-ready bets and sequencing plan.

Module 3Schematize+

Frame problems before jumping to features
Map assumptions, users, systems, and edge cases
Shape concepts that can be tested early

Apply it: an opportunity and assumption map.

Module 4Actualize+

Create clarity across product, design, and engineering
Manage scope, dependencies, and delivery risk
Protect the outcome while adapting the plan

Apply it: a cross-functional execution brief.

Module 5Optimize+

Choose metrics tied to customer and business value
Design experiments and learning loops
Diagnose performance without chasing noise

Apply it: a metric tree and optimization plan.

Module 6Magnetize+

Clarify positioning and the promise to users
Design the path from awareness to sustained adoption
Partner with go-to-market teams around one narrative

Apply it: a positioning and adoption brief.

Module 7Technologize+

Reason about architecture, constraints, and technical debt
Evaluate build, buy, and platform trade-offs
Communicate with engineering from shared context

Apply it: a product-facing technical trade-off memo.

Module 8Harmonize+

Map stakeholders, incentives, and decision rights
Build alignment without hiding real disagreement
Communicate decisions with executive clarity

Apply it: an alignment and decision plan.

Faculty

Taught by the people doing the work.

Jennifer Liu

Product executive and coach

Former SVP at Lattice and Sr. Director at Google. Brings the operator’s view of scaling product judgment and teams.

Joff Redfern

Menlo Ventures

Former CPO at Atlassian and VP at LinkedIn. Brings deep experience leading products and organizations through scale.

What's included

Everything that comes with your seat.

Complete eight-module program

Follow the full Crystallize sequence from strategy to alignment.

Self-paced access

Begin immediately and learn around your operating schedule.

Executive instruction

Learn from leaders across Google, YouTube, Coinbase, LinkedIn, and Atlassian.

Reusable decision frameworks

Return to the relevant discipline whenever a new challenge appears.

Questions

Is everything taught live?

The Fellowship is built around live, cohort-based learning. You learn directly from the named practitioners, ask questions, complete applied work, and receive the latest insights from people working at the frontier.

Advanced Product Management is included as an on-demand program for strengthening timeless product fundamentals.

How much time will I need each week?

Most cohorts are designed for busy working professionals and require only a few hours per week. The exact commitment varies by program. You'll get the most value by attending live, completing the exercises, and making time for your capstone.

What if I miss a live session?

Attend live whenever possible because the discussions, feedback, and accountability are important parts of the experience.

However, missing an occasional session won't ruin your progress. You can also retake eligible cohorts during your active membership.

Can I retake a cohort?

Yes. You can retake eligible cohorts at no additional cost while your membership remains active. This allows you to experience the updated curriculum, refresh your knowledge, and apply what you learn to a new project as AI evolves.

Can my employer pay for it?

Yes. Many professionals use their learning and development budgets to cover the Fellowship.

We provide a manager-approval email template explaining the practical value to your company. Corporate cohort options are also available for teams. If your company needs an invoice, email support@productfaculty.com and we'll sort it.

Also in the Fellowship

Every other certification, included.

AI Product Management

Ship enterprise-ready AI products: PRDs, RAG, evals, agents.

Product Lead, Codex at OpenAIRohan Varma

Oct 19, 2026

AI Product Strategy for Leaders

Defensible AI strategy: moats, AI P&L, pricing, GTM.

Product Lead, Codex at OpenAIRohan Varma

Founder & CEO, Product FacultyMoe Ali

Oct 26, 2026

AI-Native PM with Claude

Turn Claude and Claude Code into your daily PM team.

Creator of The Product CompassPawel Huryn

New

Feb 15, 2027

AI Product Manager Interviews

Ace the AI product interview, from product sense to strategy.

Former Senior Director of AI Products at GoogleJennifer Liu

Pick your first cohort. Take the rest as they run.

See all 8 courses