TUESDAY APRIL 6, 2021
date March 9, 2021 time 7:00PM EST place ONLINE this week's topic
Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? In this interactive “cliff’s-notes” talk, I introduce ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
Key Takeaways
1. Influence goes well beyond aligning stakeholder and team behaviors behind a common purpose – it is winning their hearts and minds through context setting, establishing a shared set of beliefs, and a passion to solve customer problems.
2. As a PM, being influential starts with how you view and approach your role – such as embracing and stress testing ideas, establishing collaborative relationships with stakeholders, and decisively making prioritization and trade-off decisions.
3. Powerfully, product managers are at their most influential when they focus on owning and communicating the problem to be solved (enabling solutions to emerge collaboratively) and driving towards meaningful customer and business outcomes (over simply delivering projects).
meet the speaker
Ken Sandy has led technology product management teams for over 20 years in the San Francisco Bay Area. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley, where he pioneered and now teaches the first product management course offered in the engineering school.
His work draws on leading teams at fast-growth, early-stage companies as well as at larger companies attempting digital transformation amid industry disruption. At all these companies, he consistently defined, launched, and managed award-winning web and mobile products that were loved by customers and used by millions across 60-plus countries.
He now works as an executive consultant and active mentor and advisor for startup and scale-up companies in the United States, Canada, and Europe, and a regular speaker at leading product management conferences.
Previously he was Vice President of Product at the premier online learning companies MasterClass and Lynda.com. Prior to that, he was an executive at companies developing content and advertising platforms for independent publishers and startups creating mobile messaging and social networking solutions. He also led business units based in the United States, India, and China.
In his early career, Ken was a consultant at management consulting firm McKinsey & Co. He is an alum of Melbourne University, where he received bachelor’s degrees in engineering and computer science. He is an avid traveler and photographer—backpacking, teaching, and working across the United States, Asia, his native Australia, Europe, and South America.
meet our sponsor
Product Faculty offers an Advanced Product Management (APM™️) Program, which is a #1 ranked, 7-week career accelerator for experienced Product Managers. The Program offers LIVE Online classes where you will learn key strategies, tools and frameworks you need to grow your product and company faster, with confidence. You will also connect to a powerful community of product professionals, mentors and instructors.
THE WORLD'S LARGEST PRODUCT CLUBHOUSE CONFERENCE
HEAR FROM CPO'S REPRESENTING THE WORLDS LEADING BRANDS.
Manik Gupta
Surojit Chatterjee
Sandy Huang
GIFF CONSTABLE
Teresa Torres
John Cutler
Poorvi Shrivastav
Tim Eby
Eric Weber
Megan Murphy
Kyle Poyar
MOE ALI
Malaika Paquiot
RAHIM DAYA
Andrew Nguyen
Teressa Torres
(all times are PST)
2:00 PM
OPENING Keynote: Product leadership & innovation
CPO at Uber
(fmr)
CPO at Coinbase
No slides
3:00 PM
product discovery deep-dive
Head of Research at Amplitude
VP of Product at Hotjar
Partner at Product Talk
VP of Product at Groupon
4:00 PM
Product Growth Deep-dive
Director of Product at BARK
Partner at OpenView
VP of Product at K4Connect
Sr. Director of Product at Salesforce
Head of Product Growth at Amazon
5:00 PM
Product Faculty Instructors: A candid conversation on all things product!
Head of Metrics & Experimentation at Yelp
CPO at Meetup
Head of Product, Int'l at Pinterest
Founder & CEO at Product Faculty
Invite your peers to join the conversation.
CPO
Mastery
ELEANOR MORGAN
CPO, InVision
CPO, Meetup (fmr)
MARTY CAGAN
Founder, SVPG
CPO, Uber (fmr)
KRUTI PATEL GOYAL
CPO, Etsy
ALAN EAGLE
Author, Trillion Dollar Coach
TATYANA MAMUT
CPO, Nextdoor
THOMAS CARRIERO
CPO, Segment
CEO, Product Faculty
RAPHA COHEN
CPO, Google Waze
Discovery Coach, Product Talk
Head of Product - Search, Pinterest
THOMAS (TIDO) CARRIERO
Head of Product - Pinterest