The next Pillar in the framework is the Product Pillar. There are 3 elements within the Product Pillar that you must evaluate:
The focus of this element is to evaluate the depth of your domain expertise, experience and/or connections and how well they serve you in building the product.
If you have little to no expertise, experience and/or connections, you have no significant advantage over your competitors.
This element evaluates the strength of your reach across various distribution channels.
It doesn’t matter how good your product is if no one knows about it. Although you could build up reach from scratch, it requires time and effort. You need to factor in this time and effort to get a sense of how quickly you can grow your product.
This element evaluates your competitor’s ability and likelihood of copying your Product’s feature set.
Anyone of the tech giants has the capability to enter almost any field and replicate almost any feature set they choose. However, unless it fits in with their current roadmap, it's unlikely that they will do so. This element asks you to consider the ability and likelihood that your competitors would/could replicate your feature set.
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