The next Pillar in the framework is the Company Pillar. There are 3 elements within the Company Pillar that you must evaluate:
The focus of this element is to evaluate your ability to build the product with available resources.
An assessment of the technical feasibility is critical to the success of the project. If you don’t have what it takes to build the product, it will be a sure failure.
The focus of this element is to evaluate your ability to market and sell the product.
“Build it and they will come” is a misnomer. Go-to-market motions are critical to the success of your product; even more so, if your product is in a space with a lot of competitors.
The focus of this element is to evaluate the amount of power your suppliers have.
This will help you determine your level of reliance on your supplier.
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