User Psychology and its Importance in Product Management

Product Managers put in a ton of hard work to build products that solve real customer problems but many of them fail because your customers never even noticed them. 

As logical as we think we are, studies have shown that humans make decisions emotionally, and justify them logically. 

It’s critical for product managers (especially those working in a growth PM role) to deeply understand user psychology and how users make decisions.  

While it doesn’t replace all the important foundation and discovery work that goes into product management, it’s still incredibly powerful. 

In fact, as you learn more about user psychology, you’ll soon notice how shady people use it to manipulate others. 

Product Faculty’s decision scale framework simplifies and breaks down the levers product managers can use to ethically get their message across, increase adoption and grow faster.

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