What You’ll Gain
This playbook provides essential skills to confidently build AI-powered products, positioning you for success in the rapidly evolving AI landscape.
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 AUTHOR
Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
If you have any questions about the training, please reach out to me miqdad@productfaculty.com.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
If you have any questions about the training, please reach out to me miqdad@productfaculty.com.
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 PLAYBOOK
This hands-on guide is designed for business leaders, offering practical steps and real-world insights to create AI-driven products. Go beyond “AI speak” to develop a deeper understanding and confidence in managing AI products, building an AI-powered future for your career and organization.
- 6 interactive live sessions
- Lifetime access to course materials
- In-depth lessons
- Direct access to instructor
- Guided feedback & reflection
- Projects to apply learnings
Designed for Business Leaders like you
Identify AI Opportunities
Learn to analyze AI use cases and develop clear, actionable strategies toward tangible outcomes.
Build and Prototype AI Applications
Gain insights into creating functional AI applications, with hands-on guidance for prototyping without needing coding expertise.
Master the Fundamentals of Prompt Engineering and RAG
Understand key techniques like Retrieval Augmented Generation (RAG) for enriched AI interactions.
Boost AI and Data Literacy
Develop a solid foundation in essential AI concepts and algorithms, empowering you to drive organization-wide AI literacy and knowledge.
Balance Automation with Human Oversight
Discover how to blend automation with oversight to maximize the value of AI applications.
Decision-Making and Data Utilization
Enhance decision-making skills by learning to use data effectively for impactful business and product outcomes.
World-renowned AI faculty

Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator.
His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
Our Alumni Experience
Wow! What a month of August!! 🚀🚀🚀 🎉 Thrilled to share that I’ve officially earned my certification in AI Product Management, thanks to the incredible course led by Moe Ali & Miqdad Jaffer at Product Faculty! This journey has been a game-changer—diving deep into AI's impact on product strategy and execution, with practical tools that I can't wait to implement. If you're looking to deepen your understanding of AI and its application in product management, I highly recommend this course. It's packed with practical knowledge that you can start using right away! I'm looking forward to putting this knowledge into practice and driving innovation in the AI space. Here's to the next chapter! 💡🚀 #AIProductManagement #Productmanagement #Innovation #AI

Albert Collell
Product Leader | AI Product Manager | Driving Product Innovation
This was fun and inspiring! Thx Miqdad Jaffer and Moe Ali! AI Product Management Certificate from Product Faculty.

Flavio Marchesano
Product @ The Adecco Group
After being thoroughly intrigued (okay, obsessed) by Allie K. Miller's posts on AI, I decided to make it official and dive into a certification in AI Product Management from Product Faculty, led by Miqdad Jaffer! What started as casual scrolling turned into, “Why not make this obsession official?” So a few weeks ago, I embarked on a journey that involved late nights, a few (okay, maybe more than a few) caffeine-fueled study sessions, and a hands-on capstone project that tested both my sanity and my skills. There were moments that had me questioning if it was me or the AI that was hallucinating? A huge shoutout to Allie K. Miller for the inspiration and to Miqdad Jaffer for answering all my silly questions and providing practical insights into what actually goes into creating real-life AI solution. A special thanks to Moe Ali and Jennifer Liu for sharing their expertise in product management. Can’t wait to unleash this new superpower on some real-world projects! Let’s connect if you’re also navigating the AI seas or just want to geek out over tech stuff.

Kritika R.
Senior Technical Product Manager
Joining Zoom lessons in the middle of the night was worth it - learnt so much from Miqdad Jaffer about using and applying GenAI appropriately. Summarising my key takeaways:
🏗 Fundamentals don't change - Mapping the customer journey, identifying painpoints & constructing an opportunity canvas must be done before you can apply GenAI.
📐 Apply AI in the right context and manner - Use the Overton window to pitch your solution at a socio-culturally acceptable level for faster adoption. Consider Sheridan's level of autonomy to determine how much human intervention is necessary & acceptable for the painpoint you want to solve.
⚒ Test and evaluate your model thoroughly - The engineer in me was stoked to discover the Promptfoo LLM testing tool for the Capstone; using yaml to define test params, variables and scenarios was powerful and fun! Many thanks also to Moe Ali and the Product Faculty team for the support throughout. Looking forward to the Advanced Product Management training in a few months!
#productmanagement #artificialintelligence

Benjamin Lim
Product Manager | AI/ML | Design Thinking
One of my personal mantras is “Never stop learning.” Balancing life with a full-time job, two kids, and how much it energizes me to spend time with family and friends, I’ve developed mechanisms to seamlessly integrate learning into my daily routine. Whether it’s listening to an audiobook during my drive after dropping the kids off at school, tuning into a podcast while running, or reading posts, newsletters, and articles during solo breakfasts or lunches—I find ways to keep expanding my knowledge. That said, there are times when it’s crucial to intentionally make space to learn something new, even if it means stepping away from other activities. Recently, I did just that by enrolling in a Product Faculty’s course on building AI products, led by the brilliant Miqdad Jaffer. This course not only deepened my understanding of AI product development but also gave me the opportunity to build a prototype myself. The blend of theory and hands-on experience was incredibly rewarding and allowed me to explore a product idea I’ve been considering. A big thank you to Miqdad Jaffer, Jennifer Liu, and Moe Ali for this fantastic opportunity! I’m excited to apply what I’ve learned and, more importantly, to continue on my journey of “Never stop learning.

Denise Latarowski
Product Executive | Startup Executive | Ex-Amazon | Duke MBA
I’m happy to share that I’ve obtained a new certification: Product Faculty's AI Product Management Certification from Product Faculty!

Eddie Lee
Founder & CEO
AI Product Management Playbook
This playbook provides essential skills to confidently build AI-powered products, positioning you for success in the rapidly evolving AI landscape.