What You’ll Gain
This playbook provides essential skills to confidently build AI-powered products, positioning you for success in the rapidly evolving AI landscape.
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 AUTHOR
Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
If you have any questions about the training, please reach out to me miqdad@productfaculty.com.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
If you have any questions about the training, please reach out to me miqdad@productfaculty.com.
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 PLAYBOOK
This hands-on guide is designed for business leaders, offering practical steps and real-world insights to create AI-driven products. Go beyond “AI speak” to develop a deeper understanding and confidence in managing AI products, building an AI-powered future for your career and organization.
- 6 interactive live sessions
- Lifetime access to course materials
- In-depth lessons
- Direct access to instructor
- Guided feedback & reflection
- Projects to apply learnings
Designed for Business Leaders like you
Identify AI Opportunities
Learn to analyze AI use cases and develop clear, actionable strategies toward tangible outcomes.
Build and Prototype AI Applications
Gain insights into creating functional AI applications, with hands-on guidance for prototyping without needing coding expertise.
Master the Fundamentals of Prompt Engineering and RAG
Understand key techniques like Retrieval Augmented Generation (RAG) for enriched AI interactions.
Boost AI and Data Literacy
Develop a solid foundation in essential AI concepts and algorithms, empowering you to drive organization-wide AI literacy and knowledge.
Balance Automation with Human Oversight
Discover how to blend automation with oversight to maximize the value of AI applications.
Decision-Making and Data Utilization
Enhance decision-making skills by learning to use data effectively for impactful business and product outcomes.
World-renowned AI faculty

Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator.
His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
Our Alumni Experience
🎉 Thrilled to share that I’ve successfully completed the AI Product Management Certification Course! 🎉
A huge thank you to Moe Ali Miqdad Jaffer Jennifer Liu for the insightful and well-thought-out content. This intensive course was an incredible journey into the world of AI and product management. From understanding what AI truly is, to building AI-driven products, and diving deep into the 4D Framework, every module was packed with value.
Key takeaways include mastering product management frameworks, hands-on experience with capstone projects and prototyping, and developing essential product leadership skills and workshops on how to navigate real world scenarios. The course's organization ensured commitment and active participation through the crystallization framework—focusing on Content, Context, and Confirmation.
This experience has been transformative, and I’m excited to apply these learnings in the real world. Stay tuned for the upcoming prototype of my capstone project! 🚀
Thanks again to the everyone involved and the amazing cohort of fellow learners! 👏

Vinay Venkatachalam
Product @ Adyen | Platform Engineering | Cloud Platform |
𝗜 𝗝𝘂𝘀𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗠𝘆 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻!
I’m thrilled to share that I’ve just completed a certification course in AI Product Management, and what an incredible journey it has been!
𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝗠𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲:
1) 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁: I had the unique opportunity to learn from senior product management talent at industry leaders like OpenAI, Shopify, and Google. Their insights into the latest trends and best practices in AI product management have been invaluable.
2)𝗛𝗮𝗻𝗱𝘀-𝗢𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: The course was a blend of workshops and an intense Capstone project. I worked on an AI product prototype and rigorously tested it using multiple Large Language Models (LLMs). This hands-on experience using Jupyter Notebooks and OpenAI playground was instrumental in understanding the intricacies of AI product development.
3) 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗖𝗼𝗵𝗼𝗿𝘁: I was privileged to be part of a cohort that included professionals from Meta, Google, Microsoft, and other top-notch product companies. Collaborating and sharing experiences with such a talented group made the learning experience even more enriching.
𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁? I am eager to apply my new skills and knowledge to create innovative AI products that can make a real impact.
The early morning classes were challenging—some even ran until 4:30 AM SGT on Sundays, followed by regular work meetings starting at 8:30 AM. But I managed to pull through! It was a small price to pay so that I could learn from the best in the industry.
A big thank you to everyone, especially my wife and three kids, who supported me throughout this journey. Exciting times ahead!
Product Faculty Moe Ali Miqdad Jaffer

Debashis Ghosh
Principal Consultant, Digital Transfomation
🎉 Thrilled to share that I’ve just earned the AI Product Management Certificate from Product Faculty! 🎓🚀 As someone who’s always been passionate about leveraging data-driven decisions and innovative technology in my career, this course was exactly what I needed to take my skills to the next level. From understanding the intricacies of AI/ML models to learning how to integrate AI into scalable product strategies, the program provided me with both the theoretical foundations and practical tools to make AI a driving force in product management. Coming from a background that spans e-commerce, finance, and global service management, I've always believed in the power of continuous learning to stay ahead in this fast-evolving field. This certification is not just a milestone—it's a stepping stone towards revolutionizing how we approach training and service solutions in high-stakes industries through AI and AR technologies. A special shoutout to Miqdad Jaffer, Moe Ali, and the Product Faculty team for creating such a comprehensive and hands-on learning experience. This journey has been truly inspiring and has opened up new avenues for innovation that I’m excited to explore! Here’s to embracing the future of AI in product management and continuing to push the boundaries of what’s possible!

Elvis Fu
lobal Service Product Manager | Michigan Ross STEM MBA '23 | Private Label Entrepreneur | AR/AI Innovator with Financial Expertise
I’m thrilled to have completed Product Faculty’s AI Product Management program! This intensive experience has significantly boosted my confidence in developing AI-powered products. Moe Ali , Miqdad Jaffer , and Jennifer Liu provided in-depth insights into AI-driven products, combining advanced product management techniques with practical, real-world examples. A major highlight for me was the hands-on experience of crafting an AI powered prototype during the capstone project. The excitement of diving deep into opportunities and building an AI feature was truly unparalleled.

Arezou Solouki
Senior Product Manager | SaaS & B2B Expert | Driving Product Market Fit and Scaling AI-Driven, Data-Enabled Products for Growth-Stage Scale-Ups
In the last 4 weeks, I spent 6 hours every Sunday delving deeper into GenAI with a Product leader from OpenAI. I had already been studying the topic extensively, but after the training, I realized I knew very little, haha. The highlight of the course was that, even though it was an AI Product Management course, it was very hands-on. Kudos to the instructor, Miqdad Jaffer, who has excellent teaching skills and an impressive knowledge base (both in Product and the more technical aspects). We developed a final project in Python using Google Colab, which allowed us to practice building a Generative AI product, starting from concept and problem definition to coding and creating automated tests for prompt validation. We covered a wide range of concepts, from understanding the broader AI universe to where GenAI fits into it. We learned advanced prompt engineering techniques, explored real-world use cases from major companies like Shopify, and dived into architectural concepts like RAG, fine-tuning, and even how Generative AI works under the hood. I had the chance to exchange experiences with PMs from various parts of the world, including Ukraine, Singapore, Germany, the United States, and China, and connect with leaders from major companies like Google, Meta, Microsoft, LinkedIn, and more. The cherry on top was the leadership class with Jennifer Liu, who worked at Google for 17 years, starting as an APM and rising to Senior Director of Products. This was one of the best courses I’ve ever taken, if not the best. Congratulations to Product Faculty, Moe Ali, and especially Miqdad Jaffer and Jennifer Liu, and thank you for sharing your knowledge with us

Sergio Pena
Staff Product Manager - Generative AI (GenAI)
🎉 Super excited to announce that I’ve received my AI Product Management certification and even built my own Human-Centered AI product! 🤖✨ “Any sufficiently advanced technology is indistinguishable from magic.” - Arthur C. Clarke Key takeaways: 1. Augmentation over automation with human-in-the-loop designs—people in control! 🧠 2. Collaboration is key as AI blurs the lines between disciplines 🤝 3. AI is non-deterministic, so safety and trust are crucial—always communicate limitations and encourage feedback for iterations. 🚨 Thank you Moe Ali from Product Faculty and Miqdad Jaffer Product lead at OpenAI for facilitating the course. #AI #ProductManagement #HumanCenteredDesign #TechMagic #ContinuousLearning #Collaboration #Innovation #ProductFaculty

Teeba Alkhudairi
Product Manager | Interview Prep | Continuous Discovery | Human-Centered AI | Fintech, Martech & Retail
AI Product Management Playbook
This playbook provides essential skills to confidently build AI-powered products, positioning you for success in the rapidly evolving AI landscape.